Context-aware shoppable content

A Billion Stories. A Billion Stores.

Every day a billion stories play out on screens. Numinosity turns every frame into a moment of discovery — surfacing the exact item, and its entire aesthetic universe, the instant desire strikes.

See it in motion → How it works

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As we watch, for a few moments we slip into another world. Those moments move us to feel, to belong, to bring a piece of that world back into ours. Until now, we had no way to make that desire real.

Live frame · tap a hotspot

Every frame becomes a storefront.

Film still · scene

◉ REC · SHOPPABLE

[ JACKET ]

Ridgeline Field Jacket

Worn · lead role

$248Add to bag

[ LAMP ]

Halo Arc Floor Lamp

Set design · left frame

$390Add to bag

[ SNEAKER ]

Vega Court Low

The whole aesthetic universe

$120Add to bag

The item. And everything it belongs to.

When something on screen sparks desire, our AI surfaces the exact product and millions of real-world pieces of its aesthetic universe — at the moment viewers are most emotionally open.

1 The hero's jacket

2 Set-design lighting

3 The aesthetic universe

⅓⁺

of global digital shopping is already driven by long-form premium content — yet most of it still detours through interruptive ads that break the spell.

How it works

One platform. Zero interruptions.

◎ 01

AI-driven recognition

Our models read every frame — objects, wardrobe, set, mood — and map them to real products in real time, no manual tagging.

◈ 02

Context-aware moments

We surface discovery only when emotion peaks, so the offer feels like part of the story rather than an ad break that breaks it.

▷ 03

Shop without leaving

Personalized, shoppable experiences let viewers discover and buy without ever stepping out of the world they're immersed in.

Who's building it

Operators who lived the gap.

Co-founder

Amrutha Nair

Years across global media companies, helping build and scale large entertainment businesses alongside studios, platforms and talent.

She saw the same gap on repeat: content creates enormous desire, but no native way to act on it. Now she's building the system that should have always existed.

Co-founder

Sid Malik

From supply-chain systems for global retail to building and monetizing media products loved by millions — then trained as a filmmaker.

He also built a consumer-social company. Now he's building at the intersection of stories, emotions, and the desire they create.

Let's build the missing rails

Turn desire
into discovery.

Partner with Numinosity to make every frame of your content instantly, beautifully shoppable.